Dodge Launches 'Misfits' Marketing Campaign for the All-new 2026 Dodge Charger Scat Pack, the 'World’s Fastest AWD Muscle Car'

February 5, 2026 , Auburn Hills, Mich. - Dodge is launching its newest marketing and advertising campaign for the “world’s fastest AWD muscle car,” the next-gen 2026 Dodge Charger. “Misfits" takes off across Dodge brand’s social media channels starting today with a 60-second version, followed by a 30-second broadcast spot to run the week of February 16, including during March Madness and NASCAR.

“You don’t introduce the next generation of the world’s fastest AWD muscle car with something polite,” said Olivier Francois, Stellantis global chief marketing officer. “A decade ago, Dodge Charger redefined what a modern muscle car could be. This isn’t just evolution; it’s provocation. Our new campaign for the next-gen Dodge Charger Scat Pack is designed to remind the world that performance still has the power to move culture, inspire loyalty and convert desire into momentum.”

“The next-gen Dodge Charger SIXPACK-powered models represent the next chapter of pure Dodge attitude — power you can feel and performance you can’t ignore,” said Matt McAlear, Dodge CEO. “We’re launching this campaign as the world’s fastest AWD muscle car is arriving in Dodge dealerships across the country. This new campaign captures exactly what the Dodge Brand stands for: muscle, performance, attitude and the unmistakable thrill that comes from driving something built to stir your soul. The future of muscle is here, and this twin-turbo Charger Scat Pack is quicker, faster and more capable than ever.”

The new "Misfits" campaign seamlessly bridges the brand's past with its future, linking to the brand's 2015 "Predators" campaign for the 707-horsepower 2015 Dodge Charger SRT Hellcat and Challenger SRT Hellcat.

The NACTOY awards are intended to recognize the most outstanding new vehicles of the year. These vehicles are benchmarks in their segments based on factors, including innovation, design, safety, handling, driver satisfaction, user experience and value. The organization gives out three awards: “North American Car of the Year™,” “North American Truck of the Year™” and “North American Utility Vehicle of the Year™.” The awards are unique because they are given by an independent jury of automotive journalists from the United States and Canada instead of by a single publication, website, radio or television station.

The esteemed NACTOY automotive experts’ selection of Dodge Charger adds to recent accolades for the Charger lineup, including Car of the Year honors from Detroit Free Press, Detroit News and TopGear.com.

For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand.

The next-gen Dodge Charger multi-energy lineup features: