,Dodge Muscle is fueled by the Never Lift philosophy: keeping a foot firmly planted on the gas pedal. Our quest to lead the pack in horsepower and performance will continue with a 24-month roadmap that will push the meaning of muscle even further.
,
NEVER LIFT
The Dodge Brand’s Never Lift Business Plan: The Muscle-Car Brand’s Two-Year Look Down the Road. The Dodge Brand Never Lift plan will be news-packed, filled with product- and automotive enthusiast-related announcements over the next 24 months. Check back often to keep track of the 24 months of muscle.
24 MONTHS OF MUSCLE
Staying true to our Never Lift plan, the Dodge Brand will open garage doors to new concepts that redefine what it means to drive American muscle. Some big, some small—all game changing. Check out the garage below to keep up.
