Dodge Drops New Limited-run Purple Haze Exterior Color to Celebrate Charger's 60th Anniversary

June 30, 2026 , Auburn Hills, Mich. - Dodge defines muscle with unmatched performance, attitude and high-impact colors that demand attention. As Charger marks its 60th anniversary since its 1966 debut, Dodge is leaning into its heritage of bold color with Purple Haze, a limited-run exterior shade exclusive to the 2027 Dodge Charger lineup.

Stand-out new colors like Purple Haze matter more to muscle-car buyers. In the full-size car segment, color choice is nearly three times more important than the industry average. On Dodge Charger, it’s a top-three purchase driver.

“We know Dodge muscle-car customers don’t just want to blend in, they want to stand out, just like Charger owners have since 1966,” said Matt McAlear, Dodge CEO. “Purple Haze is more than a color, it cranks up 60 years of Charger attitude, delivering a bold, factory-exclusive statement that’s every bit as formidable as the performance behind it.”

The new limited-run Purple Haze exterior color, available exclusively for the 2027 model year, is open for orders now for the entire Dodge Charger lineup at a U.S. manufacturer’s suggested retail price (MSRP) of $795.

Charger buyers can amp up their exclusive Purple Haze exterior with even more customization from the factory by adding Fratzog dual stripes, 10 different Mopar stripes and graphics options, a Satin Black painted hood or a Satin Black hood patch for SIXPACK-powered models.

First introduced in 1969, “High Impact” paint colors for vintage Dodge vehicles have become cult classics in the muscle-car world, using unique high-visibility hues to make Dodge muscle impossible to ignore. From Go Mango to Sublime to Top Banana and many, many more, the colors defined an era and helped cement muscle car culture.

Purple has long been a signature color of Dodge muscle, from 1970s' Plum Crazy to more recent shades like In Violet and Hellraisin. The all-new Purple Haze carries that legacy forward, blending heritage with modern performance across the entire 2027 Dodge Charger lineup, from the 550-horsepower SIXPACK-powered Charger Scat Pack and 420-horsepower Charger R/T to the all-electric 670-horsepower Charger Daytona.

The new Dodge Charger color will make its public debut before a crowd of thousands of Dodge muscle-car enthusiasts. A 550-horsepower, twin-turbo gas engine, SIXPACK-powered Dodge Charger Scat Pack in new Purple Haze will be on display at the Carlisle Chrysler Nationals in Carlisle, Pennsylvania, July 10-12. For more information on the Carlisle Chrysler Nationals, visit Carlisleevents.com.

For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand.

The next-gen Dodge Charger multi-energy lineup features: