THE DEMON FROM DODGE IN 1971!

A quickly organized new model from the Dodge Division was developed and given an attention-grabbing name! And its colorful graphics were incorporated into the model name presentation: a devil with a pitchfork, a real “evil” association, no question about it. Dealership marketing materials stated: “Come in for a Demon-stration ride—just for the devil of it.” National advertisements showed the car and a girl and a pitchfork, with these words as headlines: “Dodge’s new Demon brings out the Devil in you.”

The nation’s “do-gooders” weren’t too pleased with the “devil theme” of the car and its advertising, and a flurry of complaints went to Chrysler.

Demon 340s came with the following as standard equipment: Rallye suspension (heavy-duty torsion bars, heavy-duty rear springs and sway bar, and heavy-duty shocks), 10-inch drum brakes (2.25-inch-wide front, 1.75-inch-wide rear), 14 x 5.5J wheels, E70 x 14 wide-tread, bias-belted tires and dual exhausts.

The 340-mill was a potent small bock and it had a conservative rating of 275 hp. The engineers at Mopar® gave the engine a shot-peened, forged steel crankshaft, double roller timing chain, oil pan windage tray, 10.5:1 pistons, high-flow cylinder heads, high-load valve springs and dampers, dual point distributor, double level intake manifold, single four-barrel Carter carburetor and viscous drive fan. It was an impressive package.

How quick was a 1971 Dodge Demon 340 car? Car Craft Magazine’s April 1971 issue tested a 4-speed, 3.91-cogged Demon 340 and they ran a 14.41 elapsed time @ 98.69 mph with it at Lions drag strip, completely stock. After adding some aftermarket “mag” wheels and a set of Casler headers (1 5/8-inch primaries, 2-1/2-inch collectors), a trip to OCIR saw a 14.06/102.04 run. The car weighed 3,340 pounds on the scale.

Next, the air filter was removed, power steering belt removed and the E.T. dipped to 13.92 at over 102 mph. Finally, the best run took place with the headers uncorked and that netted a best-of-the-day run of 13.61 @ 104.52. With the installation of a set of headers, the car ran as quick or quicker as much more expensive muscle cars of the era.

Standard Demon models came with three different available powerplants: Two Slant Sixes (198-cid and 225-cid) and the 318-cid V8. Demons and Dusters were basically the exact same car, the Mopar A-body, albeit with very slightly different front end treatment and unique-to-the-brand taillights. Available starting March 1, 1971, a Sizzler “trim package” became available to add some spice to the line.

MPC 1/25th scale models of these cars were widely available when they were launched at the dealership showrooms, as were “promo” pre-assembled model cars done up in the authentic Dodge colors.

A super-low-mileage car, and it had been parked in an environmentally controlled storage area for most of its life — up on blocks — and still in “new” condition. It was a high-impact color car (HEMI® Orange) originally from Connecticut, and among the options was the stereo tape-cassette, including microphone. Other options included TorqueFlite®, power steering, power brakes, Sure-Grip differential and racing mirrors. Was this a super-rare Mopar vehicle with loads of highly unusual option codes? No.

However, with only 2,900 miles on the odometer, this A-body car was a deviation from the norm, an anomaly to be certain! Duster/Demon 340s were oftentimes driven hard and many were modified back in the day, as they were truly affordable muscle machines, with a base price of just $2,721.00. The budget performance car was popular with street warriors and serious drag racers, and all these years later, most were pretty used up. This one was not abused, and survived all the years in excellent shape.

Under the hood, there was an engine basically untouched by human hands (other than from the workers from the Hamtramck assembly line in 1971). Orange paint was where it was supposed to be. The clamps, wires and fittings all were as delivered back in 1971. Even the Mopar fuel filter was original! People that restore cars talk about their “time capsule” machines, but this one really is.

Paint splat on firewall was an inspection mark and replication of the paint pattern is desirable for “over the top” restos! These W11 Deluxe wheel covers cost $25.75 and the RWL (Raised White Lettering) tires were an additional $48.40.

These W11 Deluxe wheel covers cost $25.75 and the RWL (Raised White Lettering) tires were an additional $48.40.

Floor-mounted tape player … this was state-of-the-art in 1971! Its design allowed driver or passenger to record his or her own voice through the mike, promoted as being “especially valuable to business and professional people who wish to dictate en route to the office.”

Inside the glove box was the original microphone that came with the sound system, along with the owner’s manual and licensing paperwork circa 1971. Multi-tasking with the help of your friendly Dodge dealer!

“H” on the vehicle number signified the 340-cid V8 engine.

By 1973, Demons were gone and the replacements were knows as “Dart Sport” models, basically a name change albeit with new taillights and restyled front end, including federally mandated energy-absorbing bumpers. The name Dart Sport was certainly not “offensive” to anyone, and many felt it was boring in comparison.

Talented automotive artist Robin McQueen offers unique Dodge Demon art, this one a ’72 Petty Blue 340 with Cragar S/S wheels, done up in all its early Seventies glory! www.automolove.ca

Starting in the 1971 drag racing season, Dodge drag teams built Demon-bodied Pro Stock cars, with top performers being Herb McCandless (Sox & Martin Team Car), Billy Stepp and others. A-body cars were narrower than the Challenger body and had less frontal area, better aero body.