Dodge and Under Armour Unleash a High-octane Collection

June 23, 2026 , Baltimore. - Dodge and Under Armour announce a bold new collaboration for those who move fast, hit hard and refuse to be outworked. Spanning apparel, footwear and accessories, the collection draws inspiration from the iconic Dodge Charger SRT Hellcat and Dodge Challenger SRT Demon — machines that roar with the same intensity athletes live by on and off the field. The result is classic Americana reimagined, where legacy horsepower meets next-generation performance.

"This collab between Dodge and Under Armour brings together two brands that epitomize performance,” said Matt McAlear, Dodge CEO. “Dodge builds vehicles for people who live to push the limits, and Under Armour outfits athletes who do the same. Inspired by the passion surrounding two of Dodge’s most iconic nameplates, the Charger and Challenger, this new Under Armour collection captures the intensity, attitude and drive that power everything we do.”

The collection is introduced through a visual campaign starring Notre Dame defensive back Adon Shuler and USA Football defensive back Laneah Bryan. Reimagining Under Armour’s performance and sportswear staples through a distinctly Dodge lens, the collection spans men’s and women’s styles, from HB-Lo sneakers and HeatGear baselayer apparel to graphic tees and cargo shorts designed for everyday wear. The collaboration also extends to the gridiron, bringing a bold edge to Under Armour football gear with the UA Blur Pro x Dodge Cleat and UA Blur x Dodge Glove.

Burnout-inspired textures capture the heat and motion of a launch off the line, while sharp seam work and aggressive color blocking nod to the instantly recognizable body lines of Dodge SRT vehicles. Rich oxblood reds and carbon black finishes evoke the raw nostalgia of modern American muscle. Every piece is designed to help athletes and enthusiasts show up bolder, louder and impossible to ignore on the field, in the streets and everywhere in between.

Buckle up. The road to greatness just got louder. Follow along for the ride at @underarmour and shop the Dodge x Under Armour collection now on underarmour.com and at select UA Brand Houses and retailers.

Under Armour, Inc., based in Baltimore, Maryland, is a global performance brand committed to empowering athletes everywhere. Since 1996, the company has advanced how athletes train, compete, and recover through innovative apparel, footwear, and accessories. In partnership with elite athletes and game changers, Under Armour is shaping the future of sport and inspiring those who strive for more. Learn more at http://about.underarmour.com.

For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the lineup of Dodge, America’s performance brand.

The Dodge Charger multi-energy lineup features: