Dodge Drops New Red Oxide Exterior Color for 2027 Charger Lineup After Woodward Dream Cruise Debut

August 17, 2026 , Auburn Hills, Mich. - Dodge expands Charger personalization options with the addition of Red Oxide, a new deep, dark red exterior color now available across the entire 2027 Dodge Charger lineup. First shown during Dodge's Woodward Dream Cruise activities, the dark-red finish joins the recently introduced Purple Haze as the newest addition to Dodge's growing palette of attitude-driven colors and factory customization options.

Currently offered on Dodge Durango, Red Oxide brings its rich appearance and unmistakable road presence to Dodge's next-generation muscle car. Dodge first showcased the new color on Woodward during this year’s Dream Cruise. It also made a stop in the Dodge display alongside the new 600-horsepower Dodge Charger Super Bee, the Durango R/T 392 Smokescreen concept and a collection of custom-color and graphic-package vehicles, underscoring the brand's continued focus on personalization and self-expression.

“At Dodge, color is another way our customers can express their personality and make a statement,” said Matt McAlear, Dodge CEO. “With the recent introduction of Purple Haze, Red Oxide gives Charger customers another bold way to personalize their Charger and make it their own. From custom colors to graphics and stripe packages, we've put a spotlight on personalization throughout the summer, and Red Oxide continues that momentum by giving customers even more ways to make their Dodge muscle car uniquely their own, straight from the factory. It's a color that looks different depending on the light and brings even more personality to the Charger lineup.”

In addition to the 2027 Dodge Charger Scat Pack in Red Oxide, Dodge showcased the Toxic Orange Durango SRT Hellcat Jailbreak, Cha Ching Charger Scat Pack and Charger models equipped with the available Tinted Stripes graphic package at its Dream Cruise display.

For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the lineup of Dodge, America’s performance brand.

The arrival of the new 600-horsepower 2027 Dodge Charger Super Bee Launch Edition — the quickest, fastest and most powerful SIXPACK Charger and the highest specific horsepower muscle car ever — is the newest addition to the award-winning Dodge Charger multi-energy lineup, which also features: