Programs & Incentives


A variety of programs and discounts exist to assist you in purchasing, servicing and customizing vehicles for your business. We'll help you with everything from leasing a Charger to putting an upfit on your Ram Chassis Cab.

Learn how we can help your business by checking out the following programs and discounts:

  • On the Job – save on purchasing and accessorizing vehicles for your business
  • Service Contracts – premium coverage above and beyond your new vehicle warranty
  • Fleet Operations – the experts on multi-vehicle purchases

A variety of exclusive services are also offered through BusinessLink®. Learn More >

  • Up to $1,500 On-the-Job Incentives
    Up to $1,500 On-the-Job Incentives

    Ask your dealer about these limited-time offers to help you get deals up to $1,500+

    Two-year Service Contract
    * Two-Year Gas Engine, Eight Service Lube, Oil Filter Service Contract (ECP28N)
    * Two-Year Diesel Engine, Four Service Lub, Oil Filter Service Contract (ECD24N)

    Commercial Graphics Allowance Program
    * $250 to $500 Commercial Graphics Allowance Program
    * $1,000 Retail Commercial Graphics Allowance

    Commercial Equipment Upgrade Allowances
    * $1,000 Commercial Equipment / Upfit / Snowplow / Factory Box Off Allowance
    * $500 Snow Plow Bonus Cash
    * $1,000 Field Box Off Allowance
    * $500 RamBox® Allowance

  • Government HIRE Tax Break
    Government HIRE Tax Break

    Dakota Crew Cab & Ram Crew Cab Trucks with beds under 6 ft+ +:
    A maximum first year depreciation deduction of up to $25,000 of the full purchase cost, plus up to 20% normal depreciation on any remaining balance.

    All other Ram Vehicles: Dakota Trucks, Ram Trucks and C/V Vans+:
    Actual purchase cost deduction (including sales tax and regardless of amount financed).

    Use these incentives for a total of up to $500,000 in tax deductions!

  • $750 Consumer Cash Incentive
    $750 Consumer Cash Incentive+

    Ready to make a great deal? Act now on this limited-time offer:
    Put it down on the Ram vehicle of your choice. Or, sweeten a deal with extra options for upfits to better fit your business.

    And remember, your great deals only being with your $750 in Consumer Cash. Add it to your On-The-Job or U.S. Government HIRE incentives, if you qualify, and put together the deal of a lifetime!

  • Body Builder's Guide

    Body Builder's Guide

    Safety & security, emissions
    and electrical data for upfitters.

    Get the specs >
  • Programs & Incentives

    Programs & Incentives

    Purchase, accessorize & maintain
    a vehicle for your business.

    See how >

*MSRP excludes destination, taxes, title and registration fees. Starting at price refers to the base model, optional equipment not included. A more expensive model may be shown. Pricing and offers may change at any time without notification. To get full pricing details, see your dealer.
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